A web3 initiative in the metaverse
Walmart and People of Crypto Lab (POClab), a Web3 creative studio, are joining forces to launch Cultureverse, an innovative virtual experience that celebrates the 50th anniversary of Hip-Hop and highlights the transformative power of Black culture. The experience is set to debut on the Spatial platform next month, aiming to provide an interactive, gamified journey through the evolution and impact of Hip-Hop.
- Walmart and People of Crypto Lab collaborate to introduce Cultureverse
- The initiative pays tribute to the origins and ongoing influence of Hip-Hop
- Walmart will incorporate its Black & Unlimited platform to empower Black creators and entrepreneurs
- Cultureverse exemplifies the convergence of culture and technology, aligning with both Walmart’s and POClab’s previous ventures into the metaverse and Web3 technologies
A Comprehensive Experience
Cultureverse aims to offer an educational and captivating experience, inviting users to explore the roots, evolution, and societal impact of Hip-Hop through gamified elements. The project will be supplemented by partnerships with organizations like Rock the Bells, enhancing its immersive attributes.
Role of Walmart’s Black & Unlimited Platform
Walmart plans to leverage its Black & Unlimited platform within Cultureverse to focus on empowering Black creators, makers, and entrepreneurs. Custom programming and unique collaborations are planned as part of the initiative. Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, stated that Cultureverse offers a platform to extend the Black & Unlimited initiative into virtual spaces, aiming to inspire a new generation of Black talent.
Mission and Values of People of Crypto Lab
People of Crypto Lab has been a forerunner in marrying culture and technology to uplift marginalized communities. Their previous initiatives include #MetaPride, which was the first-ever Pride festival in the metaverse. Cultureverse is seen as a continuation of POClab’s mission to drive social change by celebrating the cultural contributions of Black communities. Simone Berry, co-founder of POClab, further emphasized the initiative’s goal to foster innovation and inclusivity while also creating meaningful digital relationships between consumers and brands.
Walmart’s Previous Web3 Endeavors
Walmart is no stranger to the metaverse and Web3 technologies. Last year, the company made its initial foray into the metaverse through experiences on Roblox. Furthermore, Walmart’s incubator arm, Store No.8, collaborated with Outlier Ventures on an accelerator program specifically designed for Web3 startups.
Cultureverse is not just a one-time event; it signifies a sustained commitment to inclusivity, representation, and cultural appreciation. It stands as a testament to how corporations can utilize Web3 technologies not only for commercial gains but also for meaningful social impact. By marrying cultural heritage with technological innovation, Cultureverse offers an avenue for participants to actively contribute to a movement fostering meaningful connections and wider cultural appreciation.