Vancouver-based GameOn Entertainment Technologies Inc. has struck a landmark partnership with LALIGA North America, the globally popular soccer league with a massive following on social media. The collaboration aims to introduce next-gen fantasy games that feature real LALIGA players and matches, promising fans an immersive soccer experience like no other.
- Partnership set to revolutionize fan engagement with immersive next-gen fantasy games.
- Games feature collectible avatars, varied game modes, and exclusive prizes.
- LALIGA to promote the games through various channels including in-stadium events and social media.
- Product to be available in the United States and Canada.
Partnership Details and Offerings
Announced on September 13, 2023, the partnership between GameOn, a frontrunner in the fantasy sports platform, and LALIGA North America marks a new chapter in fan engagement. The initiative will see the launch of next-gen fantasy games grounded in the real-world dynamics of LALIGA, involving renowned clubs such as FC Barcelona, Real Madrid, and Atlético de Madrid, among others. LALIGA enjoys a substantial global following, with a community of over 200 million fans engaging across 17 platforms in 20 different languages.
Fan Engagement Taken to a New Level
Under the collaboration, fans will have the chance to delve into a unique soccer experience, where they can collect playable avatars, customize gear, and participate in various game modes such as Live Fantasy, PvP Battles, and Quests. These engaging modes come with the opportunity to win exclusive prizes, ranging from cash rewards to VIP tickets and personal encounters with soccer superstars. LALIGA intends to extensively promote these games through multiple channels including in-stadium events, watch parties, and social media, ensuring a widespread reach in the United States and Canada.
Executives Express Enthusiasm for the Initiative
GameOn’s CEO, Matt Bailey, expressed immense excitement about bringing the next-gen fantasy games to the extensive base of LALIGA fans, enhancing their connection to the prestigious clubs and players. He emphasized the focus on leveraging the scalable PLAYN3XT platform to tap into major league opportunities and foster substantial revenue growth. Boris Gartner, CEO of LALIGA North America, echoed this sentiment, highlighting the innovative approach GameOn brings to fan engagement, offering audiences novel ways to interact with their favorite clubs and players.
Anticipation for Future Collaborations
This partnership signals a promising era for GameOn, with Bailey anticipating the formation of several meaningful relationships with other major leagues in the coming months. GameOn management plans to unveil detailed guidance on revenue projections later in Q3 or early Q4, expecting each collaboration to significantly enhance GameOn’s brand equity, investor reach, and financial bottom line.
GameOn Entertainment Technologies partners with premier sports, media, and entertainment IPs to introduce and monetize web3 games, transforming fans into superfans. The company boasts a diverse team of web3, gaming, and sports veterans, executing their platform at scale to engage, retain, and monetize audiences. Learn more about their PLAYN3XT platform on their official website.
About LALIGA North America
LALIGA North America, a joint venture between LALIGA and Relevent Sports, serves as the exclusive representation of LALIGA in the United States, Canada, and Mexico, overseeing all commercial and development activities. The venture manages media rights and commercial agreements, supporting LALIGA’s growth in the region through a range of consumer-related activities.