Along with the Pudgy Penguins toy line across 2,000 Walmart stores in the US, the Penguin Company also released the Alpha version of Pudgy World. Upon entering Pudgy World, a player is prompted to dress their very own Penguin with different traits. For starters there’s currently a cowboy hat and a polar bear hat to choose from. Additional traits can be unlocked by earning Trait boxes in Pudgy World. Or by purchasing a Pudgy Penguin toy in any of the 2,000 Walmarts across the States.
How to sign up for Pudgy World
To get a new player started you’ll get your first Trait box right away and it’s opened with the simple press of a button. We got 3 traits of which 2 were clothing items and the 3rd one featured cute eyes to make our Pudgy look even more adorable.
It’s a smooth onboarding process and it motivates you to register for an account in order to save your newly born Pudgy Penguin. You can choose to sign up for Pudgy World by connecting your Google account or just using email and password.
Arcade Zone in Pudgy World
After signing up you’ll go back inside your Iglo. From there the onboarding process takes you to the Arcade Zone. Pudgy World’s Arcade Zone currently features two different games. The first one is a classic frog runner arcade game completely branded and themed into the Pudgy experience. It’s called ‘Pengu Dash’ in Pudgy World. There’s one mode available which is casual. A more competitive mode is coming up in the challenge mode. You’ll be able to earn points by playing games while practicing for the more intense upcoming leagues.
The other game currently available is the classic board game chess. Will you be the first Pudgy Penguin carrying the Grandmaster title? In the chess game you can already play against friends, matchmake against a random Pudgy friend, or just casually practice and play against a computer. More mini- and arcade styled games in Pudgy World are being released over time.
Quests and rewards are currently not available and are still in development. They do however have a leaderboard up to your disposal. So if you’re a competitive Pudgy that’s something to keep an eye on.
The Huddle
The Huddle is Pudgy World’s social and interactive lobby where you can hang out with fellow Pudgy. There’s a giant iceberg in the area that you can try to master and climb for some more rewards. It’s a slippery adventure and not easy to complete. Can you jump and slide your way to the top?
All in all the Penguin Company has delivered an immersive blend between real world and virtual experiences. Since this is only the alpha release we don’t expect many players to hang out in Pudgy World for extended periods of time just yet. However if the team keeps delivering as they do, Pudgy World is poised to turn into a vivid and lively metaverse experience packed with more games, traits, and ice-cold finger tingling experiences.
Pudgy Penguins Introduces Toy Line in U.S. Retail Stores
Pudgy Penguins, a notable IP and brand development firm recognized for its unique web3 characters, has expanded its presence in the consumer market by launching a new line of toys available across numerous Walmart stores in the United States.
- Pudgy Penguins’ toy line is now available in 2,000 Walmart stores nationwide.
- Each toy offers access to Pudgy World, a multiplayer digital social platform.
- Unique features of the toys include connectivity to blockchain technology and special rewards for Pudgy World.
- Existing NFT holders can receive royalties from sales of the toys linked to their NFT IP.
Integration into the Mainstream Market
Having already garnered over $400M in digital collectible sales, Pudgy Penguins is making a significant move in the retail sector with its Pudgy Toys, now accessible to consumers at 2,000 Walmart outlets. This step signifies an evolving trend in the Intellectual Property (IP) domain, emphasizing community involvement, social media dynamics, and the promising potential of blockchain technology.
A Word from the CEO
Luca Netz, CEO of Pudgy Penguins, expressed the company’s vision in revolutionizing the toy sector by merging digital interactions and blockchain technology. The collaboration with Walmart stands as evidence of the changing paradigm in how brands are perceived in the digital age.
Unique Features and Rewards
The Pudgy Toys not only serve as playthings but also act as gateways to the digital realm of Pudgy World, an environment operating on zkSync Era blockchain. This interactive platform allows users to engage in multiple activities and even customize their characters. Each toy comes with its distinct birth certificate, providing unique traits via QR code scanning, linking back to famed NFT collections.
Walmart’s Perspective
Brittany Smith, Walmart U.S.’ Vice President of Merchandising – Toys, acknowledged Pudgy Penguins’ innovative approach, commending their strategy of bridging the tangible and digital play realms. Walmart’s product range includes a variety of Pudgy Toys, with certain exclusive items, all priced between $2.99 and $11.97.
About Pudgy Penguins
Positioned as a leader in the web3 domain, Pudgy Penguins concentrates on enabling smooth onboarding to the Web3 realm. Their dedication to community empowerment and brand building has set them apart in the digital IP arena. Their ambition is to influence mainstream consumers and shape the trajectory of IP development and the broader web3 landscape.
In conclusion, Pudgy Penguins’ venture into the U.S. retail space signifies a groundbreaking merge of digital and physical domains, offering consumers an innovative experience beyond traditional toy purchasing.
