August 2023 marks a significant turn in Google’s stance on advertising cryptocurrencies and related products, as Google made yet another update to their policies. Through a policy update slated for implementation in September, Google aims to redefine the contours of advertising for blockchain-based games which incorporate Non-Fungible Tokens (NFTs). According to the details shared, starting September 15, 2023, advertisers have the green signal to promote certain NFT games, provided they adhere to specific requirements laid down by Google and obtain necessary certification. Earlier Google Play enabled web3 games meeting criteria to release their product in the Play Store.
- Policy update to take effect from September 15, 2023
- Permits advertisement of particular NFT games conforming to Google’s guidelines
- Restrictions on promoting gambling-related content
- Advertisers must comply with local laws and obtain Google certification
Clear Parameters Set
The policy clarification delineates the boundaries within which NFT game advertisements can operate. While Google confirms the promotion of blockchain-based games involving NFTs, it has clearly marked the zones of prohibition. Advertisers can promote NFT games that enhance the user experience by allowing purchases of in-game items such as virtual clothing, weaponry, or superior stat armor which can be utilized within the game for a richer gaming experience.
Prohibited Content Highlighted
However, the policy draws a firm line against promoting games where players can engage in betting or staking NFTs to win real-world values, including other NFTs. This essentially covers games allowing players to stake NFTs for cryptocurrencies or other fungible tokens. Moreover, the promotion of social casino games rewarding NFTs and “real money gambling” destinations is strictly off-limits. Such promotions encompass simulated casino gambling offering opportunities to win NFTs and gambling-related advertisements displayed on the game’s platform. To run ads that promote gambling-related content that integrate NFTs, advertisers will need to comply with the Gambling and games policy and receive the proper Google Ads certification.
Compliance and Certification
Advertisers aspiring to run ads promoting gambling-related content integrated with NFTs need to strictly adhere to the Gambling and games policy of Google. They must acquire the appropriate Google Ads certification, for which guidance is provided on how to apply. Importantly, Google stresses the necessity for advertisers to comply fully with the laws governing the local regions targeted by their ads. This revamped policy holds a global applicability, encompassing all accounts promoting these products.
Policy Violation Consequences
Google maintains a stern view on policy violations, ensuring that advertisers are held accountable for any breaches. While immediate account suspension is not the course of action, violators will be issued a warning at least 7 days prior to the initiation of any account suspension process, thus offering a grace period for course correction and adherence to the guidelines stipulated.
Closing Remarks
This policy update by Google marks a progressive step in recognizing the evolving dynamics of the gaming and cryptocurrency sectors. By allowing advertisements of certain NFT games, it opens up a space for growth and innovation in the industry, albeit within clearly defined boundaries. As the landscape of gaming intertwines more intricately with blockchain technology, such policy shifts indicate a broader acceptance
